Did you know...that many of the 'cheap' store or generic brand products in your local supermarket are actually made with the same ingredients at the same factory? So, if you don't have a fantastic coupon to use on the pricier name brand items, definitely purchase the store brand instead. There's a good likelihood that it's the same stuff anyway!
I do find that sometimes there is a real difference between certain products - so try out some store (generic) brands and see which products are different, and which ones are practically identical.
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